It cannot be stressed enough just how important usability is for a successful website. How many times have you visited a site with an aim in mind, only to leave, frustrated, when you can't find it or can't figure out how you're supposed to use it, or because once you've found it, it doesn't even work properly? The first consideration for your website should be making it as easy as possible for your users to achieve their aims.

Design for Usability

The World Wide Web exists as a communication medium and should be treated as such. Many web sites look the part, but actually hinder the web user's fulfillment, destroying their online experience.

A survey carried out by Forrester found that over 39% of online shoppers failed to buy due to difficult navigation, 67% of online shopping trolleys were abandoned and 58% of users did not find what they were looking for.

The top barriers included poorly labelled categories, ineffective search facilities and broken check out processes.

We design for the User

At Jamber we ensure that all our solutions are 'useable' in every aspect. We employ rigorous user-testing to ensure you can deliver a better user experience and add value to the user journey every step of the way.

We specialise in maximising the 'Look to Book' ratio to enhance your bottom line. Websites have become real business platforms and need to be viewed from the users perspective to deliver a successful online proposition

Design Follows Function

"Design Follows Function" - This may seem an odd mantra for a creative agency, but we have seen many transactional and interactive web sites which give little thought to the customer journey, the user's goals or the business metrics that need to be achieved. That is why we have made "task orientated design" the foundation to our planning and your success.

Intuitive Design

Intuitive and consistent navigation gives the user orientation and a sense of place. This is the key element of a successful website, especially where they offer a complex proposition.

Structural Integrity

A website needs to be designed with growth in mind. The design must be robust and scaleable to give it a reasonable shelf life. Companies do not stand still and a website has to be able to grow with the business without having to undergo a re-design every time a new product, category or any other information is added.