What does creativity mean in the web arena?

It can mean many things to many people. In fact the canvas is so broad that designers and creative directors can literally run wild and use a myriad of tools at their disposal.

However, we like to measure our creativity to ensure the most appropriate solution is used and tailored to our clients needs. Whilst the end product will merit great visual aesthetics, it will not be at the expense of the user experience.

A point worth remembering is that it's your client/ customer's web site, not yours...